Woolman provides commerce as a service, bringing businesses, brands and customers closer together. Woolman was founded by three founders in 2017 with the aim of making trading easy and uncomplicated. It has grown into an international company with over 70 employees and offices in London, Helsinki, Amsterdam and Stockholm.
Carbon accounting as a basis for sustainability work
In 2022, Woolman started an extensive and ambitious strategy work to put sustainability at the heart of the company’s strategy.
Hanna Liimatainen, Head of Sustainability at Woolman, says that the ambitious targets were based on an up-to-date analysis of the current situation, with realistic, accurate and comprehensive carbon accounting as the cornerstone.
The sustainability programme for the staff extended the effectiveness of sustainability work throughout the organisation
Alongside the emissions inventory, Woolman launched it´s own sustainability programme for its staff. For example, they took part in the international MPP (Ma Petite Plan te) challenge, where teams compete against each other and against other teams and companies in sustainability challenges. The challenge included a focus on reducing and mitigating emissions in their daily lives.
Climate lunch deepened staff understanding of sustainability
It was for these reasons that Woolman wanted an carbon accounting partner to bring knowledge and understanding to the entire staff, not just act as a accounting partner behind the scenes.
The event aimed to deepen and broaden understanding of climate issues. Everyone also had the opportunity to calculate their own carbon footprint and Green Carbon compiled the results. As well as increasing individual understanding, Woolman also gained an understanding of the carbon footprint of its staff. That result can also be linked to the results of the company’s carbon accountings.
A domestic partner for sustainability work and the bar is set high
Green Carbon was selected as Woolman’s partner as a local service provider, both for its references and its domestic presence.
In working on the carbon accounting, the delimitation of the calculation and the actual assessment of the impacts have created added value for Woolman. They have brought a real understanding of what it means to have emissions from technology, data or even coding and how to influence them.
Woolman has not yet decided what to do next. Whether to do an carbon accounting annually or to move to a different type of impact assessment.
Whatever the future assessment method, Woolman is now making everyday choices to curb emissions on a weekly basis.
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Green Carbon also encourages other companies to act now – get in touch and let’s start working together towards a more sustainable future.